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Category Strategies case study and formulas and links to

SKU 53268555114
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Description

and formulas and links to other related descriptions

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You can take the included Shopper-Focused Assessment before starting the courses to identify your knowledge gaps and areas upon which you should focus

Definir la Administración de Categorías y explicar por qué es un proceso importante tanto para fabricantes como para detallistas

Category Strategies case study and formulas and links toCourse Overview Participants learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. Participants will understand how these category strategies dictate more detail

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